Konferencija ''How to Invest in the Age of Turbulence?''
27 September 2011
ZSEM and Bloomberg are representing financial conference of the year How to invest in the age of turbulence?, International Conference on Capital Markets
April 24th, 2012, Zagreb School of Economics and Management, Jordanovac 110, Zagreb
The conference will provide practical solutions to increasingly complex investment and portfolio management challenges. The focus will be placed on techniques for preserving and nourishing investments. How to construct and manage a combination of asset classes in a completely new investment environment? Since capital markets and asset classes are exhibiting highest correlations ever, what are the best strategies to seize opportunities while hedging against various risks? The conference speakers will answer these and similar questions and will offer real-world analysis and practical insights which you will be able to use in shaping your portfolios during increasingly volatile market periods.
www.financije.net I Online application
Održan seminar Marketing with New Media
27 September 2011
Na ZŠEM-u je 20. i 21. rujna održan seminar Marketing with New Media kojeg je vodio dr. Dominik Mahr, profesor Strateškog marketinga i Menadžmenta inovacija na Sveučilištu u Maastrichtu te profesor na MBA studiju ZŠEM-a.. Polaznici iz Hrvatske turističke zajednice, PBZ Carda, Nove TV, Paške sirane d.o.o., ZŠEM-a i portala Moj Posao u dva intenzivna dana obradili su zanimljive teme: popularnost alata novih medija, implementacija i upravljanje novim medijima, generacije digitalnih građana i druge.
Profesor Prashant Kale među 10 najboljih business profesora u SAD-u
25 August 2011
ZSEM ponosno objavljuje: profesor Prashant Kale među 10 najboljih business profesora u SAD-u. Profesor Prashant Kale, profesor strategije na ZŠEM/MBA studiju te brojnim Executive Education programima ZŠEM-a, rangiran je među 10 najboljih business profesora u SAD-u, prema anketi koju je među studentima proveo "Bloomberg Businessweek". Uz to, prema izboru ugledne Emerald Management Reviews rad prof Kalea “Building firm capabilities through learning: the role of the alliance learning process in alliance capability and firm-level alliance success” objavljen u Harvard Business Revue izabran je među 10 najutjecajnijih u periodu od 2007.-2011. Za to mu je dodijeljena prestižna nagrada "Citation of Excellence Award". Dr. Kale predaje Strateški menadžment na Jones Graduate School of Business, Rice University, a sa ZŠEM-om surađuje od samog osnutka naše škole. U sklopu Executive Education programa, od 2003. predaje Strategiju unutar General Management Programa. U diplomskom ZŠEM/MBA studiju predaje kolegij Strateški management. ZŠEM je ponosan na dosadašnju suradnju sa prof. Kaleom. Cijenimo doprinos dr. Kalea razvoju naših studenata, predavača i škole, te mu ovom prilikom iskreno čestitamo na iznimnom uspjehu i priznanju.
Održan seminar Product Design, Development and Management
07 July 2011
Na ZŠEM-u je 5. i 6. srpnja održan seminar Product Design, Development and Management: Innovative Thinking and Capability Building, pod vodstvom dr. Carlosa Rodrigueza s Delawere State University, SAD.
Danas je konkurencija jača nego ikad - kako u takvim uvjetima ponuditi bolji proizvod, bolje osobine, bolje funkcije, veću vrijednost potrošaču? Za uspješan proizvod, potrebno je više od 3 000 ideja!
Ovaj dvodnevni seminar je kroz predavanja, grupne zadatke, diskusiju i obradu poslovnih slučajeva omogućio sudionicima praktično iskustvo u upotrebi metoda dizajna iz marketinškog kuta gledišta te analitičke alate i metode procjene i vrednovanja. Polaznici iz raznih tvrtki: Ericsson Nikola Tesla, Cedevita, Neva, Zvijezda, ErsteBank, Atlas, RBA, PBZ Card, Holcim bili su vrlo zadovoljni seminarom.
Održan seminar Marketing Strategy – The Big Picture
07 July 2011
Dr. John Branch sa Sveučilišta Michigan na Zagrebačkoj školi ekonomije i managementa 30. lipnja održao je seminar Marketing Strategy – The Big Picture za marketinške profesionalce iz Hrvatske i regije. Na seminaru je obrađeno nekoliko studija slučajeva koje naglašavaju vrijednost proizvoda/usluga za klijenta, a sve kroz novu stratešku paradigmu - The Big Picture. Na seminaru je sudjelovalo više profesionalaca iz različitih tvrtki, a posebno nam je na ZŠEM-u drago vidjeti neke alumni polaznike koji redovito pohađaju kvalitetne programe pod vodstvom dr. Johna Brancha.
Održan seminar Building Strong Brands na ZŠEM-u
26 May 2011
Na Zagrebačkoj školi ekonomije i managementa 24.05.2011. održan je seminar BUILDING STRONG BRANDS: Strategy, Tactics, Cases na kojem su prisustvovali zaposlenici tvrtki: Zvijezda d.d., Nova TV, Dijamant, Erste&Steiermärkische Bank, GfK Centar za istraživanje tržišta, PBZ Card, Hrvatska pošta, Cedevita d.o.o. i Raiffeisen Consulting d.o.o. Dr. Rajeev Batra (University of Michigan, Ross Business School) polaznicima je približio korisne koncepte za osmišljavanje strategije za jačanje robne marke, te taktike i slučajeve poznatih svjetskih robnih marki.
Održan seminar Managing Service Interactions
29 April 2011
Dana 28.04.2011. na Zagrebačkoj školi ekonomije i managementa održan je seminar MANAGING SERVICE INTERACTIONS pod vodstvom dr. Thomas L. Bakera sa Sveučilišta Clemson, gdje predaje Services Marketing. Profesor Baker ima veliko iskustvo u Executive Education seminarima po Americi i Europi. Između ostalog konzultira i BrainTrust Network, skupinu međunarodnih znanstvenika i stručnjaka koji zajedno rade na rješavanju poslovnih problema. Seminaru su prisustvovali zaposlenici tvrtki kao što su: Ericsson Nikola Tesla d.d., Nova TV, Mercator, Integra Group d.o.o., Colori Tinta d.o.o. i Emerson d.o.o.
Seminar obuhvaća važna pitanja u vezi boljeg razumijevanja zašto dolazi do neuspjeha, kako ih prepoznati te kako se učinkovito oporaviti od neuspjeha. Također se govori o tome kako upravljati interakcijom između kupaca te kako identificirati i upravljati potencijalno problematičnim kupcima.
Seminar Developing Leadership Skills
28 April 2011
May 19th, 2011, Jordanovac 110, Zagreb
Participants will assess and develop their leadership skills in several key areas for the practice of leadership and management. Using key leadership theories and an interactive style of applying these theories to practical situations, we will explore the leadership skills, traits and styles needed for leadership. Based on their personal and professional experiences, participants will develop a personal profile of their leadership skills, traits and styles utilizing leadership self-assessments and inventories. They will identify their own core competencies and areas for further growth and development. Participants will examine the benefits and challenges of certain leadership styles in a variety of organizational settings and leadership contexts.
Seminar Building Strong Brands
28 April 2011
May 24, 2011, Jordanovac 110, Zagreb
It is well-known now that strong brands can build share and margins, and more and more companies in many different industries – not just consumer goods, but also telecom, financial services, healthcare, etc. -- are now investing resources in trying to build stronger brands. A strong brand is often the “tie-breaker” when product, service and price are near parity. Unfortunately there are a lot of myths about how to build strong brands, and a lot of money and effort is wasted in the process. This course teaches you how to avoid these mistakes by giving you a more complete understanding of what brand-building really involves. It uses a strategic perspective that will help you focus your brand-building efforts for maximum impact, and demonstrates how various tactical tools can be used to implement a powerful brand-building strategy.
This program will help you develop a strategic approach to building your brand and selecting tactics to build awareness, identity, and needed brand associations. This 6-hour programme has three parts.
Seminar Marketing Strategy: The Big Picture
28 April 2011
June 30, 2011, Jordanovac 110, Zagreb
Most marketers believe that marketing strategy is indeed the key to organisational success. But equally, most marketers also lack a systematic and prescriptive framework for developing a marketing strategy, or, in many cases, rely solely on unsophisticated or descriptive frameworks like SWOT. The purpose of this seminar, therefore, is to introduce The Big Picture framework for developing a marketing strategy. Created at the University of Michigan, the proprietary Big Picture framework provides a holistic approach to marketing strategy, with specific and well-defined decision points which lead to an integrated marketing plan.
